Natural search engine optimisation can be divided into two camps, the black hats and the white hats. The black hats use any trick in the book to try to get good search engine ratings; these range from slight naughty, such as keyword spamming and hiding content to malicious, such as detecting the search engines agents and showing them a completely different site. The white hats realise that search engines want to find good content to serve to customers and try to adapt a customers website to provide it.

The black hats used to get great results but over the last couple of years the tide is changing and the black hats have to work harder and faster just to keep up. Many of the black hat techniques are now blocked and in some cases have led to sites being completely banned from Google. Pollenation are in the white hat camp and have managed to keep our website in the top of the Leeds and Yorkshire search engine rankings for the last four years without any major changes. See our clients section for more real world results.

• adaption of existing website builds to search engine optimised css layout
• semantic HTML
• analysis of keyword performance and creation of optimised content
• link popularity consultancy and implementation
• Search engine optimisation training and consultancy
• Website performance metrics and analysis