Pay per Click
Understanding the idiosyncrasies between Overture and Google is important to the sucess of a Pay Per Click (PPC) campaign. Google is considered the market leader in PPC and because of this the cost per click (CPC) generally tenders to be higher. Depending on the type of service or product you are promotiong to dictact whether Overture would play a role within the campaign.
- keyword analysis looking at your brands, products, services, etc
- creative of titles and descriptions
- setting up of tracking
- manual bid management
- evaluationg performance and adjusting campaign
- ongling reporting, evaluation and adjustment
Why does this make a difference?
- Indepth keyword analysis could be the difference between a cost effective ROI or not. Looking at the mis-spellings, singulars ,plurals, brand terms etc. means that there is a balance between general and niche terms. The niche terms generally have a lower CPC which means that the cost per conversion is lower
- promoting your unique selling point whether it's free UK delivery, low cost, wide range, authentic products, you need to shout about it to create to persuade a user to go to your site and not your competitors
- the point of conversion will be different depending on the use of your site. If your site is an e-commerce site the point of conversion for tracking is the thank you page. If your site is business enquiries, that the thank you page after the submission is the conversion point.
- we can track your conversions via the search engine accounts
- understanding which terms are converting and acting on this information can improve your ROI. If a term generated a lot of clicks, but no conversions the bids would be decreased,
- we maually manage the bids and do not rely on software.
Testimonials
Lee Pemberton
Pollenation took over the management of the site. Within a week they relaunched the new site. Since then the business has been going from strength to strength with the level of enquiries well beyond what was expected.