Izziwizzi Kids promotes 100% pure and natural play. Their collection of quality toys, games, accessories and gifts (some wooden, some irresistibly cute and some very groovy) support a wide range of interactive play activities including educational toys, family games, keeping your kids active and getting kids involved as "little helpers".

Pollenation will be launching an ecommerce website in early September. The software allows izziwizzikids to manage stock levels, content, products, orders and dispatch. The site is scalable as the number of products are expected to grow over the coming months.