In order to make the most of the possibilities of online marketing, an effective email marketing strategy is essential. Pollenation have developed the beginnings of our own newsletter application that currently handles the sending of plain text and html emails for the UK's Rugby Super League. Because a single newsletter mailout to thousands of subscribers can create enough instantaneous traffic to noticeably slow down some servers. Pollenation ensured that the number of emails that are sent out per minute can be altered. We are working on extensions to our current service which will include email tracking, sms, statistics, etc. The current module offers:

• Customised email content
• Text and HTML versions
• Customer templates
• Automatic selection of target email addresses
• batched sending to reduce server load