Club UK Online
Pollenation are working with Club UK Online to ensure companies involved in the ICT industry in Yorkshire have the skills an knowledge to be able to compete in the increasing globalised market.
Pollenation have put together 2 seminars around 2 major topics for ICT Suppliers. To book on the seminars, please visit the Club UK Online website. We've put in links to the relevant seminars.
Seminars
Search engineering your clients' websites
Search Engine Optimisation and Pay Per Click
Wednesday, September 20, 2006 (From 14.00 to 17.00) in Rotherham
- Understand how search engine such as Google, MSN and Yahoo work
- What do search engines look out for when indexing a site - specifically CSS Build / Technical Considerations, Key Phrase Research, Content Optimisation, In bound links
- How to evaluate the level of optimisation on a site
- How to approach optimising a site in-house or outsource the optimisation?
- Track improvements from optimisation
- The difference between PPC and SEO
Web Accessibility - good practice for profit
Thursday, October 05, 2006 (From 14.00 to 17.00) inLeeds
The accessibility seminar will start with a brief introduction to the issues that should be addressed and how doing so will mean more than just accessible sites. The main section of the seminar will be an interactive look at how to build more accessible sites and how to assess the improvements. A list of the topics covered is shown below.
At the end of the seminar there will be a question and answer session where attendees can raise further topics for discussion.
- Selling Accessibility To Clients
- Issues to Consider (vision, mobility, cognitive)
- Accessibility Tools
- Legal Aspects
- Web Standards and Guidelines
- Semantic HTML and CSS Layout
- Using HTML Correctly
- Rich Media
- Header Based Access Techniques
- Testing Techniques
- Web 2.0, Ajax, Comet & Javascript
- The Future
